

The Viral Hailey Bieber Strawberry Glaze Smoothie: Your Easy Erewhon Copycat Recipe!
Hello, smoothie lovers and trend followers! If you’ve been seeing the gorgeous, rosy-hued Strawberry Glaze Smoothie all over social media, famously crafted by Hailey Bieber and sold at the high-end Los Angeles market Erewhon, you might be wondering if you can recreate that magic at home without breaking the bank. The answer is a big, delicious YES! This guide is all about making that viral sensation, the Hailey Bieber Strawberry Glaze Smoothie, easily and affordably in your own kitchen. For more fun and accessible recipes, you can always check out joymelife.
Forget the celebrity price tag—we’re here to break down the components and offer smart swaps so you can enjoy this creamy, dreamy, and surprisingly wholesome treat whenever you like. With fresh strawberries potentially hitting their peak here in Romania around late May and June, the timing couldn’t be better!
Why Everyone’s Obsessed with Hailey Bieber’s Erewhon Strawberry Glaze Smoothie
This isn’t just any smoothie; it’s a cultural phenomenon. Let’s look at why.
What Makes This Smoothie a Viral Sensation?
It’s a perfect storm of factors:
- Celebrity Endorsement: Hailey Bieber’s association instantly makes it trendy.
- The “Erewhon Factor”: Erewhon is known for its luxurious, health-conscious, and often very expensive items. Their smoothies are almost legendary.
- Visually Stunning: It looks incredible! The layers of strawberry puree “glaze,” coconut cream, and the pink smoothie itself are highly Instagrammable.
- Perceived Health Benefits: It often includes ingredients like collagen, sea moss gel, and hyaluronic acid, marketed for skin health and wellness.
- Delicious Taste: Underneath it all, it’s a creamy strawberry and vanilla delight!
The Erewhon Price Tag vs. Your Kitchen: Making it Affordable
The original Erewhon smoothie comes with a hefty price (often $17-$20+ USD). By making this Strawberry Glaze Smoothie at home, you can:
- Save a LOT of money.
- Control the ingredients: Use what’s accessible to you and tailor it to your dietary needs.
- Enjoy it anytime: No need to fly to LA!
Decoding the “Strawberry Glaze”: Key Ingredients in the Original & Smart Swaps
To make an authentic copycat, it helps to know what typically goes into the Erewhon version, and how we can adapt.
The Erewhon Ingredient Line-Up (and What They Do)
The reported ingredients for Hailey Bieber’s Erewhon Strawberry Glaze Skin Smoothie often include:
- Almond Milk: The liquid base.
- Frozen Strawberries: The primary fruit and flavor.
- Avocado: For creaminess and healthy fats.
- Dates: For natural sweetness.
- Maple Syrup: Additional sweetness.
- Vanilla Collagen Peptides: For protein and skin health claims.
- Sea Moss Gel: A type of seaweed rich in minerals, used as a thickener and for health benefits.
- Hyaluronic Acid (liquid): For skin hydration claims.
- Coconut Cream: For richness and to create that “glaze” effect with strawberry puree.
- Strawberry Puree/Glaze: Fresh strawberries blended into a sauce, sometimes with a little sweetener, to line the cup.
Smart Swaps for Hard-to-Find Ingredients
Some of these ingredients can be tricky or expensive to find in Romania or other parts of the world. Here’s how to simplify:
- Vanilla Collagen Peptides: You can use plain unflavored collagen peptides (often found in health stores or “plafar” shops in Romania) and add a bit more vanilla extract. Or, simply omit and add a scoop of vanilla protein powder if you want the protein. For a simpler smoothie, you can leave it out entirely.
- Sea Moss Gel: This can be difficult to source. You can omit it. The smoothie will still be delicious. For extra thickness, rely on frozen banana (see variations) or a bit more avocado. Some people also use a pinch of xanthan gum or psyllium husk for thickening, but these are optional.
- Hyaluronic Acid: This is a very specialized supplement. For a homemade smoothie, it’s perfectly fine to omit this. Focus on the delicious flavors and whole food ingredients!
- Focus on the Core: The heart of the Strawberry Glaze Smoothie is strawberries, creaminess (from avocado/banana/coconut cream), and vanilla.
How to Make The Hailey Bieber Strawberry Glaze Smoothie at Home (Simplified Copycat Recipe)
This is our simplified, accessible “home-made recipe” to capture the essence of the viral drink.
Your Easy Ingredient List
- For the Strawberry “Glaze”:
- 1/4 cup fresh or frozen strawberries
- 1 teaspoon maple syrup or agave (optional, if berries are tart)
- For the Coconut Cream Layer (Optional but nice for the look):
- 1-2 tablespoons thick coconut cream (from the top of a chilled can of full-fat coconut milk)
- For the Smoothie:
- 1 cup frozen strawberries (fresh local strawberries are amazing when in season!)
- 1/2 ripe avocado (for creaminess) OR 1/2 small frozen banana (also adds sweetness)
- 1 cup unsweetened almond milk (or other plant-based milk)
- 1-2 pitted Medjool dates (or 1-2 teaspoons maple syrup/agave, to taste)
- 1 teaspoon pure vanilla extract
- 1 scoop vanilla protein powder OR unflavored collagen peptides (optional)
- Pinch of sea salt (enhances flavors)
- Ice Cubes: A few, if your strawberries aren’t frozen or you like it extra frosty.
Quick Step-by-Step Blending Instructions
- Make the Strawberry “Glaze”: Blend the 1/4 cup strawberries (and optional sweetener for glaze) until smooth. Set aside.
- Prepare the Glass (Optional “Glaze” Effect): Take your serving glass. Drizzle the strawberry glaze around the inside walls of the glass. If using, spoon the thick coconut cream around the bottom or sides too. Place the glass in the freezer for a few minutes to help it set slightly while you make the smoothie.
- Blend the Smoothie: In your blender, combine the 1 cup frozen strawberries, avocado (or frozen banana), almond milk, dates (or maple syrup), vanilla extract, optional protein/collagen, and sea salt.
- Blend Until Smooth: Start on low, then increase to high speed. Blend until completely smooth and creamy. If it’s too thick, add a tiny splash more almond milk.
- Assemble: Carefully pour the smoothie into your prepared “glazed” glass.
- Serve Immediately: Add a straw and enjoy your homemade viral Strawberry Glaze Smoothie!
Expert Tips & Tricks: Nailing Your Homemade Strawberry Glaze Smoothie
Make your copycat even better with these simple tips.
Getting That “Glaze” Effect in Your Glass
- Use a slightly thicker strawberry puree for the glaze. If it’s too thin, it will just slide down.
- Chill the glass after applying the glaze and coconut cream to help it stick to the sides before you pour in the main smoothie.
Achieving the Perfect Creamy Texture
- Frozen Fruit is Key: Using frozen strawberries and either frozen banana or ripe avocado is crucial for that thick, creamy, ice-cream-like texture.
- Don’t Overdo Liquid: Start with the recommended amount of almond milk. You can always add a tiny bit more if it’s too thick to blend, but it’s hard to fix a thin smoothie.
Balancing Sweetness and Strawberry Flavor
- Taste your strawberries! If they are very sweet and ripe (like fresh Romanian ones in summer!), you might need less added sweetener.
- A tiny pinch of sea salt actually enhances the sweetness and overall flavor profile.
- The vanilla extract rounds out the strawberry flavor beautifully.
Recipe Variations & Possible Substitutions: Making It Your Own
Feel free to adapt your Strawberry Glaze Smoothie to your liking!
Lower Sugar Options
- Use unsweetened almond milk.
- Omit or reduce the dates/maple syrup, relying on the natural sweetness of the strawberries and banana (if using).
- You can use a few drops of liquid stevia or monk fruit sweetener if desired.
Boosting the Protein
- Add a scoop of your favorite vanilla or unflavored plant-based protein powder or collagen peptides as suggested. This makes it more filling.
Swapping Fruits (While Keeping the Vibe)
- While it won’t be a “Strawberry Glaze” anymore, you could try a similar base with raspberries or peaches for a different fruity vibe, still aiming for that creamy, glazed look.
Serving Your Viral Creation: Presentation Matters!
- Clear Glass: Definitely use a clear glass to show off those beautiful layers and the strawberry glaze!
- Garnish: A fresh strawberry slice on the rim, a dollop of extra coconut cream, or a sprinkle of hemp seeds or freeze-dried strawberry powder can elevate the look.
- Good Straw: A nice wide, reusable straw completes the cafe experience.
Storing Leftovers? (A Quick Guide for Smoothies)
This Strawberry Glaze Smoothie is absolutely best enjoyed immediately.
- The layers will merge, and the texture will change if stored.
- If you must save it, put it in an airtight jar in the fridge and drink within a few hours, but expect it to be less impressive and potentially separated. Give it a good stir.
Quick Notes for Success (Recipe Notes – Simplified)
- Frozen strawberries give the best thick, cold texture for the main smoothie.
- The avocado or frozen banana is key for creaminess. Don’t skip it unless you have another thickener in mind!
- The strawberry glaze and coconut cream layers are mostly for visual appeal and a bit of extra flavor – if you’re in a hurry, you can skip glazing the glass and just blend all glaze ingredients into the main smoothie.
- Taste and adjust the sweetness to your liking and the sweetness of your fruit.

Your Strawberry Glaze Smoothie Questions (Simplified FAQs)
Q1: What does the Hailey Bieber smoothie actually taste like?
A: It tastes like a very creamy, rich strawberry milkshake with a prominent vanilla note. The dates add sweetness, and the avocado/coconut cream makes it incredibly smooth. The strawberry glaze adds an extra burst of fresh strawberry flavor.
Q2: Is sea moss gel really necessary? What can I use instead?
A: No, sea moss gel is not necessary for a delicious homemade version. The original Erewhon smoothie uses it for its perceived health benefits and as a thickener. For home use, you can easily omit it. Frozen banana or avocado will provide plenty of thickness for your Strawberry Glaze Smoothie.
Q3: How can I make the smoothie redder naturally?
A: Use very ripe, deeply colored strawberries. You can also add a few raspberries or a tiny piece of cooked beet (you won’t taste a small amount with strong strawberry and vanilla flavors) or a pinch of beetroot powder to enhance the red/pink hue if your strawberries aren’t very vibrant.
Q4: Is this smoothie healthy?
A: It can be quite healthy, especially the homemade version where you control the ingredients! It’s packed with fruit (strawberries), healthy fats (avocado, coconut cream), and can include protein/collagen. It’s much healthier than a traditional sugary milkshake. However, it’s still a substantial treat due to ingredients like dates, maple syrup (if used), and avocado/coconut cream, so enjoy it mindfully as part of a balanced diet.
Q5: Where can I find specific ingredients like collagen peptides in Romania?
A: Collagen peptides (colagen hidrolizat) are becoming more common. Look for them in larger “plafar” shops (health food stores), some pharmacies with supplement sections, or online retailers within Romania or the EU that specialize in health supplements. Choose unflavored or vanilla if possible for this recipe.

Strawberry Glaze Smoothie Recipe (Simplified Hailey Bieber Copycat)
Equipment
- Blender
- glass
Ingredients
Strawberry Glaze:
- 1/4 cup strawberries
- 1 tsp maple syrup optional
Coconut Cream Layer:
- 1-2 tbsp thick coconut cream optional
Smoothie:
- 1 cup frozen strawberries
- 1/2 ripe avocado OR small frozen banana
- 1 cup unsweetened almond milk
- 1-2 pitted Medjool dates or 1-2 tsp maple syrup
- 1 tsp vanilla extract
- 1 scoop vanilla protein powder or unflavored collagen optional
- Pinch of sea salt
Instructions
- Make Glaze: Blend 1/4 cup strawberries (with optional maple syrup) until smooth.
- Prep Glass (Optional): Drizzle strawberry glaze and spoon coconut cream inside a serving glass. Freeze for a few minutes.
- Blend Smoothie: Combine frozen strawberries, avocado/banana, almond milk, dates/syrup, vanilla, optional protein/collagen, and salt in a blender. Blend until very smooth and creamy.
- Assemble: Pour smoothie into the prepared glass.
- Serve: Enjoy immediately!
Notes
- Frozen strawberries give the best thick, cold texture for the main smoothie.
- The avocado or frozen banana is key for creaminess. Don’t skip it unless you have another thickener in mind!
- The strawberry glaze and coconut cream layers are mostly for visual appeal and a bit of extra flavor – if you’re in a hurry, you can skip glazing the glass and just blend all glaze ingredients into the main smoothie.
- Taste and adjust the sweetness to your liking and the sweetness of your fruit.
Video source: Unicorn Superfoods – YouTube
Conclusion: Enjoy Your Homemade Viral Strawberry Glaze Smoothie!
You’re now all set to recreate the famous Hailey Bieber Strawberry Glaze Smoothie in your own kitchen, without the hefty price tag or needing to be in Los Angeles! This simplified copycat recipe focuses on accessible ingredients while still delivering that delicious, creamy, strawberry-vanilla flavor and stunning visual appeal that made it a viral sensation. It’s a fun and relatively healthy way to treat yourself. For more exciting and easy-to-follow recipes, remember to check out the ideas at https://joymelife.com/.
So, grab your strawberries, fire up your blender, and get ready to sip on a smoothie that’s truly celebrity-worthy, made by you!
Have you tried making a copycat of a viral recipe before? What are your favorite smoothie indulgences? Share your thoughts in the comments below!
Recipe Summary & Details (Simplified Hailey Bieber Copycat)
Remember to check out our other amazing recipes and lifestyle tips at joymelife! Your journey to a joyful life starts here. Thanks for reading!
